- #PROFILE TENCENT CHINA 900B WECHAT 259BSTREETJOURNAL SOFTWARE#
- #PROFILE TENCENT CHINA 900B WECHAT 259BSTREETJOURNAL FREE#
"Even if WeChat isn't wildly successful, if it's a moderate success and get's their name out there, then who knows. Maybe in five years at that point, Tencent will have established a beachhead and improved its reputation."Īnalysts also said that the WeChat app is well-designed, and built for an international user base, rather than a Chinese one. "If you didn't know it was from China, you wouldn't be aware of that," said Duncan Clark, chairman of Beijing-based technology consultancy BDA.
Tencent has been continually adding new features to the app, to include social networking functions such as a status feed. This could make the app not only a threat to WhatsApp, but also to Facebook, Clark said. It's very strong company, and in that respect it has the resources to take on the big guys.With more than a billion daily active users, WeChat dominates daily life in China. It isn’t just the default option for social networking and chat, it is also the leader in mobile payments taxi, restaurant, movie-booking and retail apps. These all open inside WeChat, providing a seamless and integrated service for upwardly-mobile Chinese users.
#PROFILE TENCENT CHINA 900B WECHAT 259BSTREETJOURNAL SOFTWARE#
Many westerners are sceptical about successful Chinese software companies, bearing in mind Facebook’s absence and Google’s exit from the market in the early 2000s.īut WeChat didn’t get an easy ride. #Profile tencent china 900b wechat 259bstreetjournal software It had to fend off dozens of domestic competitors when it was launched, and it had to keep innovating to stay ahead. Most observers now rate WeChat as offering a superior user experience than its western counterparts today and its innovative features are now being copied by others.īut how did WeChat gain such a strong market position? While some aspects of the WeChat story are well known, there is virtually nothing written about how WeChat works from the inside. This is in large part because its founder, Allen Zhang, despite enjoying rock-star status in China, rarely gives interviews. In this article, we provide an analysis of WeChat’s internal innovation process, how it created the original product, how it stays abreast of user needs and how it remains innovative and agile even though it has more than 2,000 employees. The article is based on exclusive interviews with Allen Zhang and ten other senior executives, as well as extensive desk research.
WeChat was the brainchild of Allen Zhang, a legend in China’s tech sector. Zhang created Foxmail in the late 1990s, and when his company was bought by Tencent in 2005 he led the development of QQ Mail, which became one of China’s top mail service providers. In 2010, with mobile messaging starting to take off, Zhang formed a skunkworks operation: 10 people working in a ‘little dark room’ in Guangzhou, one-and-a half-hour’s drive from Tencent’s head office. Zhang’s team was in competition with another internal team who were also creating mobile messaging applications. The new offering competed directly with Tencent’s existing Mobile QQ (originally a desktop messenger service and the cornerstone of its social networking and gaming services at the time).
#PROFILE TENCENT CHINA 900B WECHAT 259BSTREETJOURNAL FREE#
#Profile tencent china 900b wechat 259bstreetjournal freeĪnd the notion of a free messaging service was not popular with the giant mobile operators, as they were making good money from SMS services.
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